3 Luxury Airbnb Tips to Boost Bookings in London

In London’s competitive short-term lettings market, simply having a “nice” Airbnb isn’t enough. Guests can easily find stylish apartments or well-decorated homes—but they’ll happily pay a premium and leave glowing reviews for properties that feel unforgettable.

That’s where 20Property Management comes in. We specialise in helping London landlords and property owners turn ordinary short-term rentals into high-demand, high-income listings through expert Airbnb management, HMO property management, and full-service short-term letting solutions. From staging and guest communication to maintenance and compliance, we handle it all—so you enjoy the profits without the stress.

Here are three proven strategies to make your Airbnb stand out, attract more bookings, and increase your rental income.

1. Create a Guest Experience That Feels Personal and Memorable

Many hosts focus on furniture and décor, but the properties that stand out are the ones that feel intentional from start to finish. Guests should feel the theme, tone, and attention to detail before they even step through the door—starting with the listing description and continuing through every interaction.

For example, one London flat we manage is designed around a “Modern British Heritage” theme. The paint palette, fabrics, artwork, and even the welcome message reflect this style—creating a consistent, luxurious experience guests remember and talk about.

Whether you’re going for “Chic Urban Escape,” “Family-Friendly Comfort,” or “Riverside Luxury,” the details matter:

• Pre-arrival communication written in your property’s “voice.”

• Décor choices that complement the theme across every room.

• Small, thoughtful touches that surprise and delight.

At 20Property Management, our interior staging team ensures your property feels cohesive, premium, and guest-ready—making it far more appealing on Airbnb and other booking platforms.

2. Design Your Property for a Specific Guest Type

The most profitable Airbnbs aren’t trying to appeal to everyone. Instead, they’re tailored for a particular guest profile—whether that’s families, bridal parties, business travellers, or outdoor enthusiasts.

Examples That Work

• Family-Friendly Properties – Include board games, children’s tableware, blackout curtains for naps, and safe, baby-proofed spaces. Parents will appreciate the forward thinking, and your property will stand out from generic “family-friendly” listings.

• Wedding & Bridal Party Stays – Full-length mirrors, multiple dressing stations, high-quality lighting, hair tools, ring lights, and small but essential extras like sewing kits or static spray. These details make your property the obvious choice for pre-wedding stays.

• Pet-Welcoming Homes – Go beyond “pet-friendly” by catering specifically to pet owners. Provide dog beds, personalised welcome notes to their pets, water bowls, treats, and information about nearby pet-friendly cafés and parks.

• Outdoor & Adventure Stays – Offer storage for boots, hooks for coats and bags, maps of hiking trails, or locally sourced granola packs. These touches show you’ve anticipated your guest’s needs.

By identifying and serving your ideal guest type, you increase the chances of attracting repeat stays and glowing reviews—which directly boosts your short-term letting income.

Our team at 20Property Management works with landlords to refine this guest profile and make every feature of your property match that audience’s needs.

3. Add Local Luxury Without Adding Costs

Some of the most effective upgrades don’t require a big budget—just thoughtful attention to your guests’ experience.

London visitors love to “live like a local.” Incorporating elements of your neighbourhood into their stay creates a richer, more memorable trip:

• Provide a curated list of hidden gems—local cafés, restaurants, or boutiques that even some Londoners don’t know about.

• Offer welcome baskets with locally roasted coffee or baked goods.

• Feature artwork from local artists or handmade ceramics from nearby makers.

One particularly effective idea we’ve implemented for clients is co-branded local coffee. Partner with a London roaster to create a signature blend named after your property. Guests enjoy a premium local experience and often take a bag home—creating lasting memories (and free marketing).

Our Airbnb management service handles sourcing these partnerships and integrating them into your property’s brand—without adding to your workload.

Pro Tip: Upgrade Your Welcome Message

Most Airbnb hosts send a basic “check-in at 3pm, here’s your code” message. That’s functional, but it’s not memorable.

Instead, create a welcome message that feels like an experience in itself.

For example:

“Welcome to your Riverside London Retreat. We’ve stocked the kitchen with coffee from [Local Roaster]. Pour yourself a cup and enjoy the Thames view from the balcony—sunset is best around 8:15pm. Your key code is 2468. We’re here if you need anything.”

This kind of messaging sets the tone for the entire stay, shows thoughtfulness, and creates an emotional connection before guests even unpack.

With 20Property Management, all guest communication—pre-booking, during the stay, and post-checkout—is handled in a way that reflects your property’s brand and enhances your booking potential.

Why Landlords Choose 20Property Management

Managing an Airbnb in London can be highly profitable, but also time-consuming and detail-heavy. We specialise in making it hands-off for landlords while maximising income. Our full-service property management London package includes:

• Tenant sourcing and marketing your listing for maximum visibility.

• Professional staging and interior design to increase appeal.

• Dynamic pricing to secure the highest possible nightly rates.

• 24/7 guest support to handle enquiries, emergencies, and special requests.

• Maintenance and compliance management to keep your property safe and legal.

  
  

By partnering with us, you gain peace of mind and more time—while your property works harder for you.

Start Getting More Bookings and Higher Rental Income Today

If you’re ready to make your Airbnb stand out in London’s crowded market and enjoy higher returns without the stress of day-to-day hosting, 20Property Management can help.

Contact us today to discover how our luxury short-term letting expertise can transform your property into a sought-after destination for guests—and a reliable source of income for you.