The Truth About Property Names in Airbnb Titles: A Strategy for London Landlords

When it comes to Airbnb success, every detail matters—especially your listing title. For London landlords and property owners exploring short-term lettings, a common question arises: Should you include your property’s name in the title?

At 20Property Management, where we specialise in Property Management London, Airbnb Management, HMO Property Management, and short-term lettings, we often advise landlords on how to maximise rental income while keeping hosting stress-free. The Airbnb title is one of the most powerful tools for attracting guests—and using it wisely can directly impact your bookings.

In this guide, we’ll explore whether a property name belongs in your Airbnb title, why it may be costing you bookings, and what to do instead to maximise your property’s visibility and profitability.

Why the Airbnb Title Matters

The title of your listing is prime real estate. It’s one of the first things guests see when scrolling through hundreds of options in London. A well-crafted title doesn’t just describe your property—it stops the scroll and convinces a potential guest to click.

Think of it as your property’s elevator pitch: you have just a few words to capture attention, highlight what makes your space unique, and differentiate it from the competition.

The Case Against Property Names

Including a name like “The Kensington Retreat” or “The Mayfair Loft” may feel elegant, but here’s the reality:

• Guests don’t know your property yet. A name alone doesn’t tell them why they should book.

• It wastes valuable space. Instead of describing location, amenities, or experience, you’re using characters on something meaningless to new guests.

• Airbnb rewards relevance. The platform’s algorithm prefers keywords that reflect what travellers search for—“Luxury flat near Hyde Park” is more likely to rank than “The Parkside Residence.”

At 20Property Management, we’ve seen firsthand that titles featuring key amenities, proximity to attractions, and unique features consistently drive more clicks and bookings than those using property names.

Why Some Landlords Still Use Property Names

Some landlords argue that putting the property’s name in the title helps encourage direct bookings later. The idea is that a guest might remember the name, Google it, and bypass Airbnb fees.

In theory, this could happen. In practice, it rarely does. Most guests are trained to book directly on the platform—they want speed, security, and instant confirmation. Leaving Airbnb mid-search to track down your website is too much friction, especially on mobile.

Instead of relying on hope, landlords should build a real direct booking strategy outside of Airbnb. That’s where services like ours at 20Property Management come in—helping you create strong visibility off-platform while keeping your Airbnb listing optimised for maximum exposure.

What to Do Instead: Winning Airbnb Title Strategies

So, what should you include in your Airbnb title? Think about the elements that influence booking decisions:

1. Unique Features of the Property

   • Loft-style design, balcony views, period architecture.

   • Example: “Stylish Victorian Flat with Balcony Overlooking Regent’s Park.”

2. Location Highlights

   • Walkability, proximity to London’s iconic landmarks, transport links.

   • Example: “5 Mins to Oxford Circus – Modern Apartment with Lift.”

3. Desirable Amenities

   • Hot tubs, chef’s kitchens, work-friendly setups for business travellers.

   • Example: “Luxury Penthouse • Rooftop Terrace • City Skyline Views.”

4. Experiences Guests Value

   • Family-friendly, pet-friendly, ideal for group stays.

   • Example: “Spacious HMO-Style Flat • Perfect for Groups • Near Canary Wharf.”

By focusing on these, you create titles that not only resonate with guests but also align with how Airbnb’s search system works.

The Bigger Picture: Beyond Airbnb

At 20Property Management, we encourage London landlords to treat Airbnb as a tool, not a complete strategy. Yes, your title helps you win bookings on the platform, but your long-term independence comes from building visibility off-platform too.

We support landlords with:

• Full-service property management – tenant sourcing, staging, compliance, and maintenance.

• Airbnb and HMO property management – listing optimisation, pricing strategies, and guest management.

• Luxury guest experiences – 24/7 support, interior design, and hospitality-led touches that lead to repeat bookings.

This holistic approach not only maximises short-term rental income but also positions your property for sustainable success in London’s competitive market.

Avoiding Risk: Platform Dependence

Relying too heavily on Airbnb—or any single platform—can leave landlords vulnerable. Policies change, algorithms shift, and accounts can be suspended with little warning.

A strong property management strategy ensures:

• Diversified bookings from multiple channels.

• Direct booking opportunities through optimised websites and marketing.

• A reliable guest base from referrals, repeat stays, and partnerships.

This is where we help landlords achieve true independence, ensuring your property continues to generate income regardless of platform changes.

Final Word: Should You Put Your Property Name in Your Airbnb Title?

In short—no. While it may feel like branding, it doesn’t serve your booking goals.

Instead, your title should:

• Highlight location, amenities, and unique features.

• Maximise visibility in Airbnb search results.

• Encourage clicks by answering the guest’s main question: “Why should I book this property?”

Use your direct booking strategy and wider marketing efforts to build brand recognition—not your Airbnb title.

Partner with 20Property Management

At 20Property Management, we specialise in helping London landlords unlock the full potential of their properties. From Airbnb management to HMO lettings and short-term rental optimisation, our expert team handles everything—so you can enjoy higher rental income without the stress of day-to-day hosting.

If you’re ready to make your property more profitable and hands-off, visit 20PropertyManagement.com today.